Introduction
Hello business owners and marketers! This is Stephen from Good Solutions Tech, and today, I’m excited to discuss one of the many advanced SEO strategies we use when building custom websites, particularly for our service industry clients. If you’d like to increase your market share organically without spending on ads, read on.
Geo-Targeting for Service Areas
Let’s dive into a real-world example with a retaining wall company based in Kansas City. Although they are a full-service concrete company, they wanted to capture more market share specifically for retaining wall services in Kansas City and its surroundings. To achieve this, we created individual landing pages for each service area to focus specifically on geo-targeted SEO strategies.
Creating Service Area Pages
Each of these landing pages acts like a microsite, delivering comprehensive company information. Users visiting any of these pages can learn everything they need about the company and are given numerous options to contact 3D Retaining Walls or request a free quote. These pages include:
– A brief company history
– Visible calls to action, accessible via the sticky navigation bar
– An overview of sub-services offered
– Compelling reasons to choose the company
– A global footer featuring a request form, FAQs, latest blog posts, and internal links to other service areas.
Effective SEO Practices
We enhance the SEO performance of these pages by:
– Creating custom URL slugs tailored to potential search queries, e.g., “piper-kansas-retaining-walls-company”
– Adding alt text and including keywords in image file names.
– Utilizing meta keywords, meta descriptions, and excerpts, particularly for WordPress taxonomies like blog posts or pages.
– Setting Featured Images to appear automatically when users share links on social media or through SMS.
Measuring Success
Testing the effectiveness of such strategies showed promising results. For instance, despite misspelling a search query, our client’s service page ranked as the first search result. Even without ad expenditures, they secured top positions in Google My Business map results and maintained front-page visibility in search results.
Conclusion
It’s clear from these examples that an organic, geo-targeted SEO strategy is powerful and cost-effective. Our Kansas City client’s success story is a testament to the potential of focused SEO work.
If you’re interested in improving your SEO or building a WordPress site, feel free to reach out to us. Email me at stephen@goodsolutions.tech, or book a demo call now! We’re eager to discuss your project and help grow your business without breaking the bank on ad spends.
Thank you for taking the time to read, and I look forward to seeing you succeed!
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